Outbound for founders running it themselves.

Bootstrapped B2B, post-PMF, founder in the GTM seat. Signal-driven, end to end, one operator. 2 years of this got Oneshot.ai to $1M ARR.

60s · meet ravi
2 systems in production
1M+ emails sent
10 pipeline agents
2 / 3 install spots / mo

Body of work.

products · open source where it can be

Two systems I built and run. They go into every client build. You can read the source, fork them, or hire me to install one in your company.

01 / sonar

Signal-driven lead engine.

Finds founders 4 to 5 weeks before competitors notice them. Hiring posts, funding rounds, public pain. Sourced, ranked, enriched, ready for the sequencer.

Next.js · Python · Supabase · v0.4 · in production
02 / probe

Seven-agent copy pipeline.

Lead CSV in, three-email sequence out. Personalised per signal, codified rules, vendor-agnostic. Scales from ten to ten thousand without losing voice.

TypeScript · agents · Claude · v1.2 · open source

Hire me to install one.

3 ways · same operator

Same person who built the products is the one who installs them. No account managers. No junior ICs. No hand-offs between teams that don't talk to each other.

engagement price timeline
Sprint For founders who want outbound running by end of week.
$5–10k
5 business days
Book →
Managed For founders who'd rather pay a flat fee than maintain the system themselves.
retainer / mo
ongoing
Book →
Build For founders who want to own the whole system.
$10–25k+
multi-month
Book →

2 of 3 install spots available this month.

Five positions on outbound.

the thesis
  1. I. Signal intelligence replaced lists.
  2. II. Deliverability is upstream of copy.
  3. III. Outbound is operations.
  4. IV. Specifics beat templates.
  5. V. Founders are hiring operators.

More on /about →

honest benchmarks

The number nobody quotes.

2 to 4% reply rate is normal. 5% is good. Anyone quoting "15% reply rates" is either selling something, has a tiny niche, or is fixing deliverability and calling it copy. Most "transformations" you see online are infrastructure work in disguise.