the brief · free

25 buyers actively shopping in your category. Live on a call.

45 minutes. You watch me run signal intelligence on your category, build a full outreach sequence to your top buyer live, and walk away with a campaign you can launch tomorrow. Free.

4 slots a week. Founder-led B2B only.


what you walk away with

Three artifacts. Yours to keep.

artifact format what it does
The Brief One detailed Brief on your #1 best-fit account. Buying signal mined from public data, named buyer, Email 1, Email 2, LinkedIn DM, the opener built on the signal.
PDF
paste-ready
25 named buyers 24 lookalike accounts firing the same signal pattern. Each row has company, dated signal evidence, named buyer, verified email.
CSV
drops into Instantly / Smartlead / Reachinbox
Sequence template A 3-email sequence tuned to the signal class so you can fire all 25 tomorrow without rewriting copy account by account.
Markdown
load and send

If you paid for this work it runs $625 to $1,375 (premium intent data $5 to $15 per enriched lead, a custom sequence write-up $300 to $500, a Brief $300 to $500). Free here because it doubles as a working sample of how I build outbound.


how the 45 minutes runs

You watch me build it, in front of you.

Most "free audits" mail you a slide deck. This is different. Sonar pulls signal-firing accounts on your category 45 minutes before the call. You watch the assembly live. The mechanism is the point.

  1. I. 0 to 5 min · context. Your ICP one-liner, what you're sending now, what's working, what isn't.
  2. II. 5 to 15 min · the 25. Share screen. We walk through the 25 accounts I pre-staged. Signal evidence per account. Open a LinkedIn profile to validate the buyer feels right.
  3. III. 15 to 30 min · the Brief, live. Build the Brief on your #1 account in front of you. Pull the signal, write the opener, narrate Email 1, Email 2, the DM. You see the move from signal to copy.
  4. IV. 30 to 40 min · hand-off. PDF, CSV, sequence template. Walk through loading into your sequencer of choice.
  5. V. 40 to 45 min · next steps. If you want this every week, I'll walk you through what that looks like. If you don't, you keep everything anyway.

selection

Who this is for, and who it isn't.

For: Bootstrapped or post-seed B2B founders running outbound yourselves. SaaS, productized services, agencies. Post-PMF, you know who your buyer is, you just need pipeline.

Not for: Consumer or B2C. Pre-PMF (you're still figuring out who buys, signal intelligence has nothing to lock onto). Companies with full SDR teams where the founder isn't in the work. Agencies looking to white-label the deliverable.


honest answers

What people ask before they book.

Why is this free?

Because the people I want to work with are the people who book a call after seeing it. The Brief is a working sample, not a teaser. Whatever happens after the call is a separate conversation, and you walk away with the artifacts either way.

What do you need from me before the call?

Three lines, captured at booking. Your domain. A one-sentence pitch of what you sell. A one-line description of your ideal buyer. If I can't find 25 signal-firing accounts in your category by 24 hours before the call, I'll message you to either widen scope or reschedule. I won't show up empty.

What if my category is too narrow?

I'll tell you in pre-screen. Vertical SaaS for dental practices, fine. Vertical SaaS for left-handed orthodontists in Wyoming, probably not enough signal volume. We adjust before the call, not on it.

What's the catch?

No catch. The 45 minutes are real, the artifacts are real, the upsell at the end is one minute of conversation you can ignore. The cost to me is roughly 60 minutes of prep plus the call. The cost to you is showing up on time on a desktop.

Can I bring a co-founder?

Yes. One condition. They need to be in the GTM seat, not just observing. The call moves fast and we make decisions live.

Why should I trust you to find buyers in my category?

Same engine that found founders 4 to 5 weeks before competitors at Oneshot ($1M ARR, two years of this). Read the build on Sonar if you want the source. Or just book and watch it run.


R
Book the Brief.

45 minutes. Yours to keep. Whether we work together after is your call.